diff --git a/packages/neon/neon/assets/logo_neon.svg b/packages/app/assets/logo_neon.svg
similarity index 100%
rename from packages/neon/neon/assets/logo_neon.svg
rename to packages/app/assets/logo_neon.svg
diff --git a/packages/app/integration_test/screenshot_test.dart b/packages/app/integration_test/screenshot_test.dart
index d7345ff5..ae18b993 100644
--- a/packages/app/integration_test/screenshot_test.dart
+++ b/packages/app/integration_test/screenshot_test.dart
@@ -1,6 +1,7 @@
 import 'dart:io';
 
 import 'package:app/apps.dart';
+import 'package:app/branding.dart';
 import 'package:flutter/material.dart';
 import 'package:flutter/services.dart';
 import 'package:flutter_test/flutter_test.dart';
@@ -92,8 +93,9 @@ Future runTestApp(
   final Account? account,
 }) async {
   await runNeon(
-    getAppImplementations: getAppImplementations,
     binding: binding,
+    getAppImplementations: getAppImplementations,
+    branding: getNeonBranding(),
     sharedPreferencesOverride: MemorySharedPreferences(),
     account: account,
     firstLaunchDisabled: true,
diff --git a/packages/app/lib/branding.dart b/packages/app/lib/branding.dart
new file mode 100644
index 00000000..fdf2c26a
--- /dev/null
+++ b/packages/app/lib/branding.dart
@@ -0,0 +1,12 @@
+import 'package:flutter_svg/flutter_svg.dart';
+import 'package:neon/neon.dart';
+
+Branding getNeonBranding() => Branding(
+      name: 'Nextcloud Neon',
+      legalese: 'Copyright © 2023, provokateurin\nUnder GPLv3 license',
+      buildLogo: (final context, final size) => SvgPicture.asset(
+        'assets/logo_neon.svg',
+        width: size.width,
+        height: size.height,
+      ),
+    );
diff --git a/packages/app/lib/main.dart b/packages/app/lib/main.dart
index 3ae8a99c..6d3a21d3 100644
--- a/packages/app/lib/main.dart
+++ b/packages/app/lib/main.dart
@@ -1,10 +1,12 @@
 import 'package:app/apps.dart';
+import 'package:app/branding.dart';
 import 'package:flutter/material.dart';
 import 'package:neon/neon.dart';
 
 Future main() async {
   await runNeon(
-    getAppImplementations: getAppImplementations,
     binding: WidgetsFlutterBinding.ensureInitialized(),
+    getAppImplementations: getAppImplementations,
+    branding: getNeonBranding(),
   );
 }
diff --git a/packages/app/pubspec.lock b/packages/app/pubspec.lock
index eef820a1..e8b0e269 100644
--- a/packages/app/pubspec.lock
+++ b/packages/app/pubspec.lock
@@ -256,7 +256,7 @@ packages:
     source: hosted
     version: "2.0.9"
   flutter_svg:
-    dependency: transitive
+    dependency: "direct main"
     description:
       name: flutter_svg
       sha256: "6ff9fa12892ae074092de2fa6a9938fb21dbabfdaa2ff57dc697ff912fc8d4b2"
diff --git a/packages/app/pubspec.yaml b/packages/app/pubspec.yaml
index 7c1340ef..dd6c33fd 100644
--- a/packages/app/pubspec.yaml
+++ b/packages/app/pubspec.yaml
@@ -10,6 +10,7 @@ dependencies:
   flutter:
     sdk: flutter
   flutter_native_splash: ^2.2.0+1
+  flutter_svg: ^1.1.6
   neon:
     path: ../neon/neon
   neon_files:
@@ -35,3 +36,5 @@ dev_dependencies:
 
 flutter:
   uses-material-design: true
+  assets:
+    - assets/
diff --git a/packages/neon/neon/assets/LEGALESE.txt b/packages/neon/neon/assets/LEGALESE.txt
deleted file mode 100644
index d29b0b5e..00000000
--- a/packages/neon/neon/assets/LEGALESE.txt
+++ /dev/null
@@ -1,2 +0,0 @@
-Copyright © 2022, provokateurin
-Under GPLv3 license
diff --git a/packages/neon/neon/lib/l10n/en.arb b/packages/neon/neon/lib/l10n/en.arb
index 2d86b024..ac4613e4 100644
--- a/packages/neon/neon/lib/l10n/en.arb
+++ b/packages/neon/neon/lib/l10n/en.arb
@@ -1,6 +1,5 @@
 {
   "@@locale": "en",
-  "appName": "Nextcloud Neon",
   "appImplementationName": "{app, select, core{Server} files{Files} news{News} notes{Notes} notifications{Notifications} other{}}",
   "@appImplementationName": {
     "placeholders": {
diff --git a/packages/neon/neon/lib/l10n/localizations.dart b/packages/neon/neon/lib/l10n/localizations.dart
index da1c6240..687138a2 100644
--- a/packages/neon/neon/lib/l10n/localizations.dart
+++ b/packages/neon/neon/lib/l10n/localizations.dart
@@ -89,12 +89,6 @@ abstract class AppLocalizations {
   /// A list of this localizations delegate's supported locales.
   static const List<Locale> supportedLocales = <Locale>[Locale('en')];
 
-  /// No description provided for @appName.
-  ///
-  /// In en, this message translates to:
-  /// **'Nextcloud Neon'**
-  String get appName;
-
   /// No description provided for @appImplementationName.
   ///
   /// In en, this message translates to:
diff --git a/packages/neon/neon/lib/l10n/localizations_en.dart b/packages/neon/neon/lib/l10n/localizations_en.dart
index d69ae1e7..7d88dcc1 100644
--- a/packages/neon/neon/lib/l10n/localizations_en.dart
+++ b/packages/neon/neon/lib/l10n/localizations_en.dart
@@ -6,9 +6,6 @@ import 'localizations.dart';
 class AppLocalizationsEn extends AppLocalizations {
   AppLocalizationsEn([String locale = 'en']) : super(locale);
 
-  @override
-  String get appName => 'Nextcloud Neon';
-
   @override
   String appImplementationName(String app) {
     String _temp0 = intl.Intl.selectLogic(
diff --git a/packages/neon/neon/lib/neon.dart b/packages/neon/neon/lib/neon.dart
index becfc733..26ecc766 100644
--- a/packages/neon/neon/lib/neon.dart
+++ b/packages/neon/neon/lib/neon.dart
@@ -70,6 +70,7 @@ part 'src/platform/platform.dart';
 part 'src/utils/account_options.dart';
 part 'src/utils/app_implementation.dart';
 part 'src/utils/bloc.dart';
+part 'src/utils/branding.dart';
 part 'src/utils/confirmation_dialog.dart';
 part 'src/utils/global.dart';
 part 'src/utils/global_options.dart';
@@ -101,16 +102,16 @@ part 'src/widgets/exception.dart';
 part 'src/widgets/image_wrapper.dart';
 part 'src/widgets/linear_progress_indicator.dart';
 part 'src/widgets/list_view.dart';
-part 'src/widgets/neon_logo.dart';
 part 'src/widgets/nextcloud_logo.dart';
 part 'src/widgets/relative_time.dart';
 part 'src/widgets/result_builder.dart';
 part 'src/widgets/text_settings_tile.dart';
 
 Future runNeon({
+  required final WidgetsBinding binding,
   required final List<AppImplementation> Function(SharedPreferences, RequestManager, NeonPlatform)
       getAppImplementations,
-  required final WidgetsBinding binding,
+  required final Branding branding,
   final SharedPreferences? sharedPreferencesOverride,
   final Account? account,
   final bool firstLaunchDisabled = false,
@@ -195,6 +196,9 @@ Future runNeon({
         Provider<PackageInfo>(
           create: (final _) => packageInfo,
         ),
+        Provider<Branding>(
+          create: (final _) => branding,
+        ),
       ],
       child: NeonApp(
         accountsBloc: accountsBloc,
diff --git a/packages/neon/neon/lib/src/pages/login.dart b/packages/neon/neon/lib/src/pages/login.dart
index 248f0eb9..48a5ca66 100644
--- a/packages/neon/neon/lib/src/pages/login.dart
+++ b/packages/neon/neon/lib/src/pages/login.dart
@@ -172,7 +172,14 @@ class _LoginPageState extends State<LoginPage> {
                               height: MediaQuery.of(context).size.height / 2,
                               child: Column(
                                 children: [
-                                  const NeonLogo(),
+                                  Provider.of<Branding>(context, listen: false).buildLogo(
+                                    context,
+                                    const Size(100, 100),
+                                  ),
+                                  Text(
+                                    Provider.of<Branding>(context, listen: false).name,
+                                    style: Theme.of(context).textTheme.titleLarge,
+                                  ),
                                   const SizedBox(
                                     height: 30,
                                   ),
diff --git a/packages/neon/neon/lib/src/pages/settings.dart b/packages/neon/neon/lib/src/pages/settings.dart
index 6c9e58f8..09562527 100644
--- a/packages/neon/neon/lib/src/pages/settings.dart
+++ b/packages/neon/neon/lib/src/pages/settings.dart
@@ -218,13 +218,15 @@ class _SettingsPageState extends State<SettingsPage> {
                         ),
                         title: Text(AppLocalizations.of(context).licenses),
                         onTap: () async {
+                          final branding = Provider.of<Branding>(context, listen: false);
                           showLicensePage(
                             context: context,
-                            applicationName: AppLocalizations.of(context).appName,
-                            applicationIcon: const NeonLogo(
-                              withoutText: true,
+                            applicationName: branding.name,
+                            applicationIcon: branding.buildLogo(
+                              context,
+                              const Size(100, 100),
                             ),
-                            applicationLegalese: await rootBundle.loadString('assets/LEGALESE.txt'),
+                            applicationLegalese: branding.legalese,
                             applicationVersion: Provider.of<PackageInfo>(context, listen: false).version,
                           );
                         },
diff --git a/packages/neon/neon/lib/src/utils/branding.dart b/packages/neon/neon/lib/src/utils/branding.dart
new file mode 100644
index 00000000..38d3edfe
--- /dev/null
+++ b/packages/neon/neon/lib/src/utils/branding.dart
@@ -0,0 +1,15 @@
+part of '../../neon.dart';
+
+class Branding {
+  Branding({
+    required this.name,
+    required this.buildLogo,
+    this.legalese,
+  });
+
+  final String name;
+
+  final Widget Function(BuildContext, Size) buildLogo;
+
+  final String? legalese;
+}
diff --git a/packages/neon/neon/lib/src/widgets/neon_logo.dart b/packages/neon/neon/lib/src/widgets/neon_logo.dart
deleted file mode 100644
index a2bb5e30..00000000
--- a/packages/neon/neon/lib/src/widgets/neon_logo.dart
+++ /dev/null
@@ -1,28 +0,0 @@
-part of '../../neon.dart';
-
-class NeonLogo extends StatelessWidget {
-  const NeonLogo({
-    this.withoutText = false,
-    super.key,
-  });
-
-  final bool withoutText;
-
-  @override
-  Widget build(final BuildContext context) => Column(
-        children: [
-          SvgPicture.asset(
-            'assets/logo_neon.svg',
-            package: 'neon',
-            width: 100,
-            height: 100,
-          ),
-          if (!withoutText) ...[
-            Text(
-              AppLocalizations.of(context).appName,
-              style: Theme.of(context).textTheme.titleLarge,
-            ),
-          ],
-        ],
-      );
-}